I was really imperssed by the term TRADE OFF that Don has told us!
We should trade off our money just for now to get real experience with a real client.
I have done this then! My friend's father has a company with 2 TOTO showrooms and he'd like to make brand stretagies to rainforce the indentity to the target customer's mind.
I have a freedom in creating all the designs and making the marketing strategy by myself; and he will take care the budget at appx US$1500.
The duration for this project is around 6 weeks (started from 4th March 2007)
Thanks to the "Creative Advertising" book, it has helped me much in sparking the ideas out. (^_^)
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